Customer participation in services: domain, scope, and boundaries
نویسندگان
چکیده
منابع مشابه
“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”
چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...
Identifying customer preferences in using e-banking services
Clients are the vital artery of every industry and business. Maintaining these customers is one of the most important tasks of any business, especially banks. The specific needs of customers and the increasing compe- tition in the banking services market have led banks to create structures that can respond flexibly to these needs. Obviously, one of the important points is that moving to th...
متن کاملIdentifying customer preferences in using e-banking services
Clients are the vital artery of every industry and business. Maintaining these customers is one of the most important tasks of any business, especially banks. The specific needs of customers and the increasing compe- tition in the banking services market have led banks to create structures that can respond flexibly to these needs. Obviously, one of the important points is that moving to th...
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This article explores the development of an e-business marketing model that capitalizes on customer participation and the likely consequences of such efforts, principally site brand loyalty. A conceptual model illustrates how consumers’ goals in visiting a website (task or experiential) affect their propensity to be site brand loyal and how characteristics of the site, including personalization...
متن کاملCustomer Value in 3G Services
The purpose of this master’s project is to find the customer values (CVs) in services based on 3G technology. By using data from eight discussion interviews conducted with respondents from a variety of backgrounds and ages CVs, defined by the marketing discipline, is identified for a number of selected media and communication services. Those services were selected because they might be replaced...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2017
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-017-0524-y